Fans do not see you as more of a hero who will love them for all eternity just because you kiss the badge!

There's been a growing trend over the last few years for footballers, mostly those with a habit of moving clubs regularly, running towards the crowd after scoring and kissing the badge on their shirt.

What is that all about?

Cesc Fabregas was at it the other day. After scoring Arsenals 4th goal against Blackburn he ran to the crowd tugging at the badge on his shirt and making a display of kissing it.

Is he trying to tell us he loves the club?

A much easier way would be to declare that he is staying at the club every time Barcelona come sniffing but he doesn't do that.

I would bet a large amount of money that Cesc Fabregas will not be an Arsenal player in 2 year's time.

And it's usually the same way with these badge kissers. They love the club and it's fans as long as they're paying their astronomical wages but as soon as they get a better offer there's a new badge to kiss.

Kissing the badge of a club does not make the fans love you more.

In fact, to real fans, you come across as a bit of a dick, and more of a mercenary who is there for the money but won't admit it.